GEO vs SEO: Which Should You Invest In?
They solve different problems. The teams doing best are running both — without pretending either one replaces the other.
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Blog
Field notes on AI visibility
What we're learning about how generative engines choose sources — published as we learn it, including the parts that contradict last month's advice.
GEO
AI visibility
Measurement
What to Do When AI Gets Your Brand Wrong
There is no support ticket for “ChatGPT is wrong about us”. The only durable lever is changing what the model reads next time —…
Read articleStructured Data Is No Longer Optional
Schema spent a decade as an SEO nice-to-have. For language models it does something more fundamental: it removes the need to guess what your…
Read articleHow to Audit Your Brand’s AI Visibility in an Afternoon
Most teams asking how to show up in ChatGPT have never checked what it currently says about them. A practical method for building a…
Read articleWhy Ranking #1 No Longer Means Being Found
A page can hold position one in Google and never appear in a single AI answer. Ranking measures retrievability; citation measures whether a model…
Read articleWant this applied to your brand?
The audit turns these principles into a specific plan for your category.